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Competition for jobs as announcers will be keen because the broadcasting field attracts many more jobseekers than there are jobs. Small radio stations are more inclined to hire beginners, but the pay is low. Applicants who have completed internships and those with related work experience usually receive preference for available positions. Because competition for ratings is so intense in major metropolitan areas, large stations will continue to seek announcers who have proven that they can attract and retain a sizable audience. Announcers who are knowledgeable about business, consumer, and health news also may have an advantage over others. While subject-matter specialization is more common at large stations and the networks, many small stations also encourage it.
Employment of announcers is projected to decline through 2014 because of the lack of growth in the number of new radio and television stations and the consolidation of existing stations. Some job openings will arise from the need to replace those who transfer to other kinds of work or leave the labor force. In some cases, announcers leave the field because they cannot advance to better paying jobs. Changes in station ownership, format, and ratings frequently cause periods of unemployment for many announcers.
Increasing consolidation of radio and television stations, the advent of new technology, and growth of alternative media sources, such as cable television and satellite radio, will contribute to the expected decline in employment of announcers. Consolidation among broadcasting companies may lead to an increased use of syndicated programming and programs originating outside a station's viewing or listening area. Digital technology is increasing the productivity of announcers, reducing the time required to edit material or perform other off-air technical and production work.
Bureau of Labor Statistics, U.S. Department of Labor, Career Guide to Industries, 2006-07 Edition, Announcers, on the Internet at http://www.bls.gov/oco/ocos087.htm (visited August 24, 2006).