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Career in Advertising

Nature of the Work
Working Conditions
Training, Other Qualifications, and Advancement
Employment & Earnings

Advertising, Marketing, Promotions, Public Relations, and Sales Managers




  • Keen competition for jobs is expected.
  • College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.
  • High earnings, substantial travel, and long hours, including evenings and weekends, are common.

Job Outlook

Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific, professional, and related services, such as computer systems design and related services, and in advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff. By contrast, a decline in employment is expected in many manufacturing industries.

Source:

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2006-07 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers, on the internet at http://www.bls.gov/oco/ocos020.htm  (visited November 16, 2006).


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